It is absolutely essential that in these difficult times, you work with a company that truly knows how to use and work with SEO because that’s the only way you’ll really get value for your investment. Our company will give you every possible opportunity to be seen and recognized by Google and to be ranked highly so that search engines will consider your site to be among the very best solutions to any search conducted by a user. In order to get more traffic to your website during COVID-19, you’ll need to work with an SEO company that understands what users are searching for these days.
One major problem which should instantly raise a red flag with you is when a marketing agency guarantees you some number of customer views or a specific level of traffic to your website. There is no marketing agency on earth that has influence over Google or any other search engine, so there’s no way any guarantee could legitimately be issued. The best way for your site to be found is through genuine organic searches so that you can ensure a steady flow of visitors and customers, both now and in the future. Even though no guarantee can possibly be legitimate, you may find that you’re paying an arm and a leg for the privilege of being misled.
What you should know about SEO during COVID-19
For starters, SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to help find your website or shop. I think for most of us when it comes to having an online business, we want our store to be seen and visited by as many people as possible. SEO is a major factor in targeting customers and generating more online revenue. Why have an online store if you can’t get sales?
2020 has taught us all a great deal, and one of the most important lessons concerns how to invest in websites. The shift in online shopping vs. in-person shopping has been very dramatic this year, as more and more consumers have moved to online shopping, simply because it’s simple, safe, and easy. Having an online site so that customers can visit and shop at literally any time of the day is very important because in effect your store is open 24 hours per day.
The website is important, but even more important is SEO, because that’s how customers find the website when they type search keywords into Google. The better the SEO is, and the more you invest in good SEO, the more likely it is that your store will be found at the top of the Search Engine Results Page (SERP), and that should always be your objective.
Tips for using SEO during COVID-19
In order for a search engine to consider your content valuable and worthy of the display to searchers, you will need to create content that customers actually want to read. If you’re not sure about what the hottest trends are, you can use a tool like Google Trends to find topics that are high in SEO relevance. This will show you how popular any given topic might be, along with any search terms which might be trending at the moment.
It’s also a good idea to closely monitor your website performance during these uncertain times so that you can see what works and what doesn’t. Whenever you create new content and publish it on your website, you should be tracking which blog posts are getting the most traffic, and which ones are receiving very little attention. It’s very possible that reader behaviors are changing during these times, and that means you should be changing the nature of your content right along with it. To find out what level of traffic you have coming to your website, and what it is users find most interesting, you can use a tool like Google Analytics to help you stay on top of developments.
It’s vital that you connect with your customers during this period, so you’ll need to somehow figure out where most of your customers are spending a lot of their online time, so you can have a presence there also. You may need to use a variety of platforms in order to make connections with users who may have changed their online habits. It would be a good idea to reach out to your customers by email periodically, to let them know that you’re still in business during this pandemic and that you welcome their thoughts and patronage.
You should already be thinking about how to use SEO as a vehicle for supporting your business in the aftermath of the COVID-19 pandemic. Now is a good time to try to cultivate future demand for your products and your services, to build positive relationships with your customer base, and to do whatever you can to increase your online visibility and your reputation.
Take some time to consider what the new normal picture will look like for your business once the pandemic subsides, and take whatever steps are necessary to put yourself in sync with that revised picture. Use all the insights you’ve gained from your current SEO strategy to improve relationships with your customer base and to strategize about how to gain new customers in the world as it will exist after COVID-19.
We as a company, trust in our customers and we want you to have the best of the best! By the same token, we want you to be able to trust in our experience and expertise, and that’s why we don’t make empty guarantees or give false hopes when it comes to SEO. We pride ourselves in providing the best of the best in terms of research, keywords, and all other measures which will help drive legitimate traffic to your website, so you can increase sales and enjoy real business growth. Contact us today, if you really want to see the difference that sound SEO practices can make during the era of COVID-19.