Now that we’ve settled into a new year and a new decade, it’s time to make a fresh start with your business. While this doesn’t mean that you need to overhaul everything or try to break into a new market, it does mean that you should take a look at your marketing efforts to see what needs to change. If you don’t have a good idea of what to do in 2020 to improve your business, here are some tips to keep in mind.
1. Update Your Website
The digital marketing world seems so focused on social media that many small businesses tend to neglect their websites. Your website is your business’s home on the Internet, and it should be updated frequently. If it’s been a while since you made any sweeping changes to your site, take a look at it and compare it to your competition. Take a look at what works for them and what doesn’t, and update your site accordingly. Since people are more likely to access the Internet on their mobile devices, make sure that any changes you make are mobile-friendly.
2. Update your Business’s Logo
If it’s been a few years since you’ve designed your business’s logo, an update might be in order for 2020. You don’t want to change too much about your logo and make it unrecognizable to your clients, but a few minor tweaks can make things feel fresh. Keep the same basic color scheme and the most recognizable elements, but you can update the font and remove anything that makes the image look too “busy” and cluttered.
3. Embrace Video Marketing
More online shoppers than ever are turning to videos when making purchasing decisions, and you can get in on this trend by making informative videos about your products and services. Keep the videos relatively short though, especially if you’re posting them on social media. Anything longer than 90 seconds runs the risk of turning would-be shoppers away.
4. Keep Your Audience Informed
As important as it is to advertise your services, you should also be using your blog and social media accounts to educate your audience. Instead of simply telling everyone about what you have to offer, write a blog post that informs readers why services such as yours are important. This helps to build trust with potential clients and makes you seem like an authority within your field.
5. Keep Things Personal
One of the biggest advantages of social media marketing is the chance to interact with clients directly. If someone comments on a Facebook post or a Tweet, respond to them and let them know that their voice is being heard. It’s yet another marketing strategy that can build trust with your clients.
6. Stay Local
Even though you can reach a global audience through the Internet, you will have much better luck finding clients if you keep things local. Use SEO tactics to target specific regions, and claim listings on local search directories such as Google My Business.
7. Find More Guest Blogging Opportunities
Guest blogging – whether it is writing for another blog or having someone else write for yours – is a great way to reach more clients and get more views on your website. Reach out to blogs that are similar to yours, and make sure that you leave backlinks to each other’s sites.
8. Upgrade Your Point of Sale System
Your point of sale (POS) system is often necessary for you to do business and make sales, but it can also hinder your growth if it hasn’t been updated recently. If you don’t have a cloud-based system that can’t be accessed from anywhere or you are running old and unreliable software, consider updating things for the new year.
9. Automate Your Campaigns
Automated email marketing campaigns can help you get the word out about your business without taking up too much of your time. You do need to be conscious about what is going out and who is receiving your emails, but automation is still a great way to manage some of your campaigns while allowing you the chance to manage other aspects of your business.
10. Connect with Email
Speaking of email marketing campaigns, they are still highly effective in reaching people of practically any age. Not everyone uses the latest social media sites on the Internet, but you’d have a really hard time finding someone who doesn’t have an email address.
11. Encourage More Online Reviews
Claim listings on Yelp and other review sites for your business and encourage your clients to leave reviews on them. Online reviews should always be taken with a grain of salt since anyone can leave them for any reason, but they influence the buying decisions of approximately 67 percent of shoppers.
12. Host a Podcast
Podcasts exploded in popularity in 2019, and it isn’t hard to understand why. They are easy to produce, and they can cover practically any subject. Naturally, there are more than a few marketing podcasts out there that can help grow your business. If you know anyone who hosts one, see if you can be a guest. If you have content or ideas that you think would make for a good podcast episode, you can always produce it yourself and share it just like you would share any other content.
13. Embrace Chatbots
Although customers will always prefer to speak with real people when they have a question about a product or service, chatbots do have their place. Many companies use chatbots on their websites to answer easy questions that people might have, and there is no doubt that they can improve lead generation. You shouldn’t rely on them exclusively, but they can help some visitors to your site find out what they need to know in a pinch.
14. Use Social Media for Customer Service
Most of your customer service and personal interactions with clients should be through your website or via email, but you can still engage with clients on Facebook, Twitter, or any other social network that your business uses. People tend to be more spontaneous on social media and more likely to speak their mind, but you can often get faster results when you answer a question via a Twitter feed than have them take the time to write an email.
15. Distribute Coupon Codes
Distributing coupons has long been an excellent marketing tactic, and it can be brought into the age of digital marketing. When you send out an email or newsletter, include a coupon code for some of your products. It can be a great way to encourage someone to make a purchase if they were on the fence about doing business with you.
Many marketing tactics focus on getting new clients to check out your business or visit your website, but there isn’t nearly as much focus on getting existing clients to come back. When someone reaches out to you or makes a purchase from you, reach out to them later on and see if you can get them to come back. This is known as remarketing, and it can be as valuable as any of your other digital marketing strategies.
17. Post Longform Educational Videos
YouTube is one of the biggest and most important sites on the Internet, and it is growing all the time. We talked before about the value of video marketing, but that was referring to short video ads. There is just as much value in posting longer videos that are intended to educate the audience. These videos can be tutorials on how to use your products to solve common problems, history lessons about your industry, or anything else that your clients might find interesting and of value. These videos can be posted on YouTube so you won’t have to worry about them taking up space on social media or your website.
18. Offer Free Trials or Samples
People will be much more likely to try your products or services if they have the chance to try them out for free. While you shouldn’t take these free offers too far, they can provide a great introduction to what you have to offer.
19. Perform a Digital Marketing Audit
One of the most maddening things about the Internet is that anything that is posted seems to be there forever. While there is nothing wrong with having a good review of your business online for years, there will be things that should be cleaned up once in a while. This can include anything from outdated information to bad reviews from unsatisfied clients. In any event, it’s a good idea to take a look at what has been said about you on social media and clean up what you don’t want to keep around. Get a free audit report right now by clicking here!
20. Hire A Digital Marketing Firm
If you want to make a fresh start with your digital marketing campaign in 2020, a digital marketing firm such as Studio MFP can help you. We can identify what needs the most attention in your campaign and work with you to find something that works for your business. Contact us today for more information.