A blog is a great way to connect with your customers and market your small business. Not only does it cost next to nothing to add a blog to your business’s website, but a blog post can be shared across social media and attract would-be clients who might otherwise not come across your site. And yet, many small business owners and even some digital marketing agencies don’t know how to use a business blog effectively. Some people have argued that blogging is dead, or at least a waste of time compared to marketing on social media, while others simply don’t know how to write a good blog post for a small business. That couldn’t be further from the truth. Blogging is still very much alive, and it can work wonders for a business’s social media and SEO marketing campaigns. All it takes is to know how to write an effective blog post or be able to find someone who knows how to write for a small business blog. Here are some tips that might help you with that.
Have a Plan
If you have a personal blog or Facebook page, you might be in the habit of just sitting down and writing whatever comes to mind without having a plan in mind. While that can be fun if you’re writing for yourself, it’s not a great habit if you’re maintaining the blog on your business’s website. The goal of that kind of blog is to market your business and all that it has to offer to potential customers, and that is far easier when you have a plan in mind for upcoming blog posts.
If your small business has a blog, keep it active by planning for content a couple of weeks ahead. That will help ensure that you stick to a regular blogging schedule and don’t go too long without posting something new. You can even write these posts ahead of time and schedule them to go live later on. This still involves a lot of work, but at least you won’t have the stress of having to scramble to come up with a post at the last minute.
Answer Important Questions
While your blog can and should be used to draw potential new clients to your business’s site, it should also be used to answer any questions that your existing clients might have. Your business’s clients are your readers, so anything that is posted on your blog should be for them. For example, if you’ve been getting a lot of questions about your products and services, you can use a blog post to clear it up. Your customers will certainly appreciate it, and you will cut down on the number of inquiries that you and your staff might get on any given day. Don’t assume that your website’s FAQ or “about” section will answer all the questions that people will have. New questions will come up, and they can become topics for informative blog posts.
Remember SEO, But Not at the Expense of Your Writing
SEO (or Search Engine Optimization for those who might be new to this) is the practice of writing content that is more likely to show up on Google or other search engines. In the past, SEO often meant peppering your content with keywords and phrases that people are likely to use in their searches, but that isn’t the case anymore. A few keywords can get Google to notice your latest blog post and place it closer to the top of their results pages, but too many keywords will make your content all but invisible. It will also read horribly to any human eyes who see it. SEO strategies such as using certain keywords a few times and including are certainly still viable, but it’s not as important as a well-written blog post. The content of your post is far more important, so make that your priority when you write.
Keep It Short and To the Point
A blog post can be any length, but anything you put on a small business’s blog should be kept relatively short and to the point. Your readers will go to your blog for information about what your business has to offer or to have their questions answered, and they won’t want to waste too much time getting to that information. While you don’t need to keep your blog posts down to one or two sentences (that’s what Twitter and Facebook updates are for), you don’t want to go on at great length about something that the average visitor to your business’s website might not care about. Keep your posts to between 250 and 500 words if you want to make the biggest impact with relatively little content. The occasional longer post is okay, but nothing should be over 1,000 words. You should also keep in mind that people like to scan Internet content quickly, so keep your paragraphs down to two or three sentences.
Don’t Forget the Call to Action
Since your business’s blog is intended to attract people to your site and turn them into paying customers, be sure to include a call to action at the end of your blog posts. This just needs to be a single sentence that ensures that you can help them and tells them how to get what they need.
Hiring the Professionals at Studio MFP
If you are looking for a good virtual agency that specializes in blogging and small business marketing, Studio MFP can give you what you need. Studio MFP is a digital marketing agency that provides web design, social media marketing, and SEO services, and they are more than capable of providing you with the ideal blog post for your small business. We can help you get your business started with a blog that can generate traffic to your business’s site and provide assistance for your other marketing campaigns. For more information about the services that we have to offer, contact Studio MFP today. We will be happy to answer any questions that you might have.