Blogging can mean different things to different people. Some people keep a personal blog to organize their thoughts and express their opinions, while others are professional writers who use their blogs as a writing platform in between jobs. Others still are small business owners who use blogging as a marketing tool and to keep their clients informed about new products and services. No matter what kind of blog you own or manage, there is one thing that everyone can agree on: a blog needs to be updated regularly if it is to survive.
Some of the reasons why consistent blogging is important should hopefully be obvious. Not only do frequent updates translate into more content for SEO purposes, but they keep readers and customers informed about changes and new developments to your business. However, there are some reasons to keep on blogging that aren’t apparent to everyone, and we’re going to go over some of them today.
Fleeting Attention and Loyalty
While it technically isn’t that hard to gain someone’s attention on the Internet, keeping their attention is another story entirely. Attention spans are notoriously short when it comes to Internet content, with the average user sticking around on a single webpage for just 15 seconds. Many modern websites seem to cater to this as well. It’s probably the reason why Twitter posts are so short and why videos often autoplay on social media sites. These short attention spans also apply to how often people return to sites. Simply put, visitors to your site won’t keep coming back if you don’t give them a good reason to. You might be able to write a compelling blog post that gains a lot of attention a couple of days after it goes live, but people will forget if you don’t follow it up with something new. They will forget all about you and go somewhere else, possibly to one of your competitors.
Maintaining Your Authority
Ideally, anyone who writes regular blog posts about something will be seen as an authority on the subject. Unfortunately, you’re probably not the only one within your particular blogging niche. If you don’t regularly post to your blog, whatever you do write will be lost within the blogosphere before you know it. If you aren’t seen as an authority on a subject and you want to become one, blogging consistently is one of the only ways you can get to that point. Even if you post a short update on something you’ve written before, it might be enough to get people to your site and read what you’ve written before.
Increasing Brand Loyalty
If you use your blog to market your business, you will want to keep your clients informed on changes to your products as well as any promotions you’re running. Naturally, the only way you can do that is if you keep on posting. As soon as you have a change worth reporting on (which is any change at all), mention it in your next blog post. You don’t have to immediately rush to your computer to start writing a new post, but it should be kept in mind for your next scheduled blog post. Not only does this create the all-important new content that your blog needs, but it increases brand loyalty. It shows your readers and customers that you are thinking about them and that you are serious about constantly improving your business and your products. That alone can go a long way towards winning over new customers and keeping your existing customers coming back.
Perhaps the most important reason to keep your blog updated is that it improves your brand’s visibility. Regular blogging creates new content that will show up on search engines and be more likely to be shared across social media. Even if you don’t have a Twitter account or you don’t update your Facebook page as regularly as you should, others can share your frequent blog posts and get them in front of new eyes.
Tips for Posting Regularly
Now that we’ve gone over some of the reasons why you should be posting to your blog regularly, let’s go over some tips that will keep you busy. First of all, as tempting as it may be, avoid posting every day. It actually provides too much content and can ruin your social proof. Posting a new blog post every day might mean that you will always have a new post showing up on your Facebook page and on Google, but your older posts will be all but ignored by readers and search engine algorithms. It might also cause you to become burned out on blogging. Having to come up with a new subject every day and sitting down to write something is a lot of work, and your writing will eventually suffer because of it.
Instead of posting every day, try posting weekly, preferably on the same day every week. You will have a post that will be on your site all week, which will give it time to attract readers and comments, which will improve your social proof. It might also give you time to think about what you’ve written, which in turn can give you more ideas for future posts.
Speaking of future posts, you should definitely be planning them out ahead of time, especially if you’re keeping a blog for your small business. The planning will help keep you on track, and it will always give you something that you can write about.
Finally, keep your blog posts relatively short. A good blog post length for SEO purposes is 1,705 words, but a shorter update on a small business blog can be as short as 250 to 500 words. Frequent longer posts will be harder to post regularly, and they might not grab readers as quickly as a shorter post that can be read in just a few minutes.
Hiring a Professional
If you want to maintain a blog that is updated regularly but just don’t have the time to keep up with it, Studio MFP can certainly help you. We are a digital marketing agency that specializes in SEO, social media marketing, and web design, and we can help you get started on your business’s blog and help you keep up with regular posts. For more information about our services, contact Studio MFP today.